Unsubstantiated fashion terms like “sustainable”, “green” and “planet-friendly” are about to become relics of fashion’s unregulated past. Europe is strengthening its consumer protection laws to clamp down on greenwashing with the Empowering Consumers for the Green Transition Directive (known as EmpCo) that, starting September 27, will require all sustainability claims to be proven by third-party evidence like a certification or government backed label. Written for Vogue Business.

It’s been a month since the ban on the destruction of unsold clothing, textiles and footwear was rolled out in Europe, preventing enterprise-scale fashion brands from incinerating or landfilling usable products. Now brands are busy collecting and organizing fragmented supply chain data, and establishing new channels to deal with their unsold stock.Written for Vogue Business.