What Do the EU’s New Greenwashing Rules Mean for Fashion?

Unsubstantiated fashion terms like “sustainable”, “green” and “planet-friendly” are about to become relics of fashion’s unregulated past. Europe is strengthening its consumer protection laws to clamp down on greenwashing with the Empowering Consumers for the Green Transition Directive (known as EmpCo) that, starting September 27, will require all sustainability claims to be proven by third-party evidence like a certification or government backed label. Written for Vogue Business. Read here >