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Why Fashion Should Think Carefully About Using Generative AI
All Stories, Fashion Tech Megan Doyle 06/03/2025 All Stories, Fashion Tech Megan Doyle 06/03/2025

Why Fashion Should Think Carefully About Using Generative AI

Generative AI could help fashion companies streamline their supply chains and save emissions, but the technology is energy intensive. Experts warn against jumping on the bandwagon. Written for Vogue Business.

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@megantldoyle

June was A LOT🫨Highlights in no particular order, including Graduate Fashion Week, Global Fashion Summit, Textile Exchange’s Climate Week dinner, Future Fabrics Expo, and Centre for Sustainable Fashion’s Imagining Possibilities field day
Excited for my first Future Fabrics Expo panel in a few weeks time! I’ll be moderating this discussion at the end of June, diving into the ways that sustainability narratives can be woven into virtual worlds and gaming. Should be a fascinating
Snapshots from CPH 🇩🇰🇩🇰🇩🇰
It was so much fun to moderate this panel at the @globalfashionagenda’s annual summit in Copenhagen this week! I was joined by circularity leaders from @unitedrepaircentre and @ellenmacarthurfoundation as well as @visa who spoke about driving t
My latest for @goodonyou_app is out today! Unpicking the tricky topic of reducing fashion’s carbon emissions - I could have written 10,000 words on this complex and fascinating subject but kept it to around 2,000 for everyone’s sake. 

Fo
Forgot to share this last month! 🫣 My last column for @goodonyou_app was a big one - the Fashion Planet Benchmark Report that charts the industry’s environmental progress across 15 charts. The results left a lot to be desired, showing fashion&

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